Art refers to a product of human's creativity. Man produces a plethora of objects that reflects beauty, tradition, culture and emotions with his imaginations, creativity and artistry. The concept of art was originated in India during Indus Valley Civilization and since then it has revolved around cultural affairs, religious beliefs, local needs of Indian people and royal lifestyle.

The Indus Valley Civilization has witnessed the making of vibrant and exquisite pottery, sculpture and jewelry. In the later years during the Vedic Period some kind of technical expertise was added in pottery making, weaving and wood crafting. Furthermore, the idea and concept of art was widespread and during the Gupta Period the craft tradition of India showed a major boost. Ajanta and Ellora is the live example of Indian art and craft.

Today, the expertise in art and craft have revealed their creativity and craftsmanship in a huge range of products like almirah, cabinets, paintings, sculptures, pots, jewelry, decors, pillars and many more. Apart from these there are many other kinds of art works like typography, needlework, patch work, lace making, paper marbling, leather carving, glass blowing, wood burning, miniatures, appliqué and many more in various hues, designs and intricate patterns. These enduring artifacts produced by Indians captivate the aesthetics of modern man round the globe.

Indian art and craft industry have developed a niche on the platform of art and craft. The industry produces various exclusive art pieces that are acclaimed all over the world for its diversity and uniqueness. Some of the most authenticate and true artists of Indian art industry are Amrita Shergil, Ravi Varma, Tyeb Mehta and M.F.Husain. These artists have gained accolades in the international arena.

With the passage of time art started revolving around the actual life of human beings and became an asset for investment. Over the last 50 years the significance and demand of the artworks have increased. Due to this the industry has witnessed a steady increase in the prices and thereby many people have become keen to invest in flourishing Indian art.

People are investing in art because art is the only survival during economic breakdown. Many investment sectors break down during economic downturn and the market rates are at the lowest. On the hand, art investment keeps on rising as it has nothing to do with the market shares and prices. Art values are rising on a high scale and can prove to be rewarding in the long run.

The hidden values like popularity of the artist, history of the artwork, quality of the work, number of exhibitions held by that artist and the previous work of that particular artist should be considered before investing in art. These hidden values help an individual to achieve greater returns over a prolonged period of time.

India is known for its diversity in culture and tradition that is highly reflected in various forms of Indian art. This industry is estimated to be over INR 500 crores with an annual growth of 35-40% per year.

Indian art holds the top position in the art industry of the world. No country can beat the aesthetics and uniqueness of Indian art and artists.